?I have a fun case study for you today. Did you ever think to send a real rubber whoopee cushion through the mail? Remember those fun toys we all had as kids growing up? David has been a long-time reader of this newsletter. In fact, I think we met him at one of our first speaking engagements with 3D Mail way back in 2009. He’s been using our items for …
I often get asked about writing follow up sales letter, particularly the second and third steps of a campaign. It’s often a task I’m given when working with private copywriting clients. This example is just that. This case study comes from a copywriting client Rich Brune. In this example, we sent a letter with a little bag of shredded money attached to it. You can see the exact letter we …
One of the big mistakes I see businesses make in their marketing, and it doesn’t matter if you’re selling B2B or B2C, is asking for too big of a commitment from the prospect, too early. Sure, we’d all love it if every prospect would buy our wares at first sight. That sure would make things a whole lot easier. But it simply doesn’t work that way. For most of us, …
Since I founded 3D Mail Results, I have been aware of the undeniable effectiveness of an omni channel marketing approach. Often using direct mail as the backbone of the campaign. They include email, social media, phone, and text messaging. However, the rise of digital ads raises an important question: should businesses rely solely on digital ads, direct mail, or should they combine both strategies? We’ve all noticed how social media …
I love this story of using offline-to-online marketing at it’s best. It’s a wonderful case study in how using multiple touch points, with multiple media, can increase response, sales, and profits. I was consulting with Ed Rush in August. You probably know Ed, he’s been around “our direct response world” for years. He’s a consultant and author, and he’s a master of stage presence and selling. And of course, once …
Of all the different campaigns and strategies I teach, targeting new movers with direct mail is by far the most under used one. There’s pure GOLD sitting there for many local (and national) businesses. New mover marketing works for MOST industries, but it’s particularly effective for: Dentists Family practitioners Eye doctors Hair salons Nail salons Day spas Gyms Dance studios Private schools Day care Music teachers Tutors Churches HVAC Landscapers …
I often get asked about writing follow up sales letter, particularly the second and third step of the now famous 3-step letter campaign that was popularized by Dan Kennedy decades ago. It’s often a task I’m given when working with private copywriting clients. This month’s S&D example is just that. I shared the first step of Rich Brune’s 3-step sequence in a previous newsletter. Go to www.3DMailResults.com/brune_bank_bag.pdf to download the …
Hopefully you recognize Nick’s name. Nick and his Company, Metes & Bounds Realty (www.metesandboundsrealty.com) have been featured in this newsletter a few times. My dad, Keith, recently ran into Nick at a marketing seminar they were both attending. They got to talking and Nick told Keith about his most recent success using 3D Mail, specifically the shredded money mailer. Here’s an excerpt from what he said. You can see the …
A common denominator for businesses that succeed vs. those that are struggling or failing is the absence of a direct-mail system that works and steadily investing in it. This month’s S&D Example is a testament to that and it uses our express mail envelopes. One of my biggest frustrations with users of direct mail is their “one and done” approach, and I mean that in two distinct ways. The first …
Have you ever used shredded money in your direct mail campaigns? Well here’s a great case study on how to use this unique mailers. Normally I try and show you examples from outside of my various businesses (which is up to three separate businesses), but this one absolutely kicked-butt and took names, with a 8.4:1 ROI on total profits (not just total sales, profits). This number does not include back-end …
The case study I’m going to share with you has been worth well over $70 million to one of our businesses. Be sure you read this entire article and download the sample letter. It comes from American Retail Supply, the business my father, Keith, and owned and operated since 1981.
This is the first step of a 3-step campaign Keith has used since 1993 to get a constant flow of new clients to one of our businesses, American Retail Supply. Download a PDF version of the letter here
What you’re about to read was first published in my monthly newsletter, The Copywriter’s Corner, and is also published in my 3D Mail Direct Marketing System. To get more information on the newsletter and the System, visit this link. I’ve got a great example for you in this post, using our extremely successful bank bag self-mailer. This is the second step in a great 3 step sequence from my longtime …
If you’ve been reading my email tips for a while you’ve seen other examples from Doc Nielson. Doc Nielson is an absolute marketing master who’s been doing what we preach for a couple decades. The #1 thing Doc Nielson does is take what he has seen in other industries and applies it to his Chiropractic practice. One of the most popular ways to use the trash can letter is the …
Be sure you see the sale at the bottom of this tip. You can get these amazing Express Envelopes for 15% when you use Promo Code express15. In this example, I’m taking you back to one of the first direct mail campaigns I implemented. It’s for Superior Display, a manufacturing shop in Bend, OR. They build custom and hardwood display cases. You could call this a “grass-roots” or even a …
People mistakenly believe that B2B direct mail marketing needs to be boring, even stuffy. Here I’ll share a great B2B example our Message in a bottle self-mailer. that blows that notion out of the water. This comes from a manufacturing shop in Bend, OR, Superior Display. This is a great example of follow-up marketing by Zack. But first, a little background. Each year Zack and his team display their high-end, museum …
I’m stepping back a few years for this month’s example. While I was preparing for a webinar in August I was reviewing my swipe files when I came across this gem. I realized I hadn’t shared it with you. Even though it’s nearly five years old it’s still a great piece to study.
James Nicholas, an internet marketing coach and consultant for small businesses, share his ultra-successful use of the Boomerang Direct Mail piece, that generated an ROI of over 700%! And he did it with the help of http://www.3dmailresults.com.
A 25% Response Rate using outrageous marketing? It’ True! Here’s another great example where small numbers, and a little bit of elbow grease, can get you great results. It comes from my sister, Jenny, who is a member of a local Business Networking International (BNI) group. She convinced her BNI group to use our very popular and successful shredded money mailer. First, big kudos to Jenny for convincing a group …
I catch some flack every now and again that all I show are consumer examples in this newsletter. Frankly, that’s just not true. A lot of examples come from my own businesses, all of which are B2B. Given that this month’s new item is in the B2C world, I thought I’d throw you B2B’ers this one. It comes from Jim Leuty of the Gel-Lite Candles Corp., in Mentor, OH.
What you’re about to read was first published in my monthly newsletter, The Copywriter’s Corner, to get more information on it, visit this link. When it comes to direct mail Dr. Nielsen is a legend. Over the years, I doubt anyone has been featured in the Glazer-Kennedy Insider’s Circle Newsletter more than Dr. Nielsen (which you should be subscribed to, in addition to the Copywriter’s Corner. Get a free two …
I wish I had thought of this 3D Mail piece, or at least take credit for the 3,322%. ROI, but I can’t. This new piece comes to us from longtime client and avid 3 Mail user Tim Mitchum of Wexford & James in Iowa. Tim lives in the B2B world, in the collections business. Tim calls it the “receivables management services.” But let’s face it; it’s just a small step up from sending Cousin Vinnie over to “take care of it.” All kidding aside, here’s the note Tim emailed a few weeks after the first mailing:
I get a lot of requests each month to highlight “case studies” of my client’s successful mailings using 3D Mail. I’ve been doing this for years in my Monthly 3D Mail Inner Circle Newsletter. You can see more here at this link. Here’s the next installment for you, my marketing tips reader. We’ll cover this one over the course of a few tips. We created How to Explode Your Car …
“Hi, I’m Steve Clark the CEO of New School Selling. We’ve worked with 3-D Mail Results now for about 4 years. We’ve done a number of mailings. We’ve recently did one in which we did the Bank Bag for the second time, and it was even more effective than the first time. In fact, we’ve got an $18.00 return for every dollar that we invested in doing a mailing with the Bank …
“Hey, James-Jimmy Nicholas here, I own a local marketing company out of Waterford, CT. We had such great success with our first mailing; a Boomerang Mailing. I decided to follow it up immediately, with the Compass Mailing for those that didn’t respond to the initial Boomerang Mailing. So, we took a swipe-file from Travis, and we basically did the prospects name, “Are you lost, we haven’t heard from you regarding (a …
“Hi, my name is Dan Cricks and I’m with results marketing. I wanted to share with you some of the success I’ve had using 3-D mail, and specifically their “Express Envelope.” I do a lot of marketing; I market to the auto repair niche. Generally my campaign will consist of several touches, sometimes seventy and eighty touches. And when I really want to get their attention, this is what I …
Susan Berkley, the most respected name in voice coaching, talks about how she successfully uses 3D Mail to fill up seminars, attract coaching clients and build her consulting business to one of the largest of it’s kind in the country.
“Hey, my name’s Bill Gough. I’m an All State agency owner, and I’ve been working with Keith and Travis at 3-D Mail since 2008. I tell you what, they guys make it so easy to work with. I’ve worked with them and sent out many of their great looking mailers, they just understand the whole deal. They’re not like a typical mail-house. They understand marketing, and small business owners like …
“Hi, this is Mike Crow with Coach Blueprint. We’re here having a great time. I have to tell you though, what I really wanted to just mention is I wanted to just take a couple seconds and show you this silly little bobble-head. Isn’t this the most ridiculous thing you’ve ever seen? You know I was just walking past, and talking with these guys, and I didn’t even realize they are …
“My name is Walter Bergeron, the GKIC Mark of the year. And I’m here at Info Summit with 3-D Mail Results. I just want to tell you guys about some of the products of theirs that I’ve used to help me achieve the Marketer of the Year status. As a matter of fact, it actually helped me earn the $1.1 Million that I received and used to present to GKIC, …
Jay Rice of Rice Camera Technology share his success with the Round TUIT direct mail piece. Jay’s in a very competitive business-to-business setting, selling to large companies and government agencies, and a lot of his success is working with 3D Mail Results.
“Hi, my name is Dan Cricks and I’m with Results Marketing. I’m a guru to the auto repair niche. I do a lot of marketing, especially for my events; live events that I hold every year. I’m going out to a group that a lot of times are very hard to get their attention. One of the things that I’ve used from 3-D Mail that really works well for me …
“The use of object-mail, grabbers and freemiums plays a role in almost every direct-mail campaign I develop for my private clients as well as for my own use, and Travis Lee at 3D Mail Results is my go-to guy for these items and for fresh ideas. I have brought in Travis, Keith and their team in on projects, referred clients to him, and turned to him time and again for …
“Hi, my name is Dan Cricks, I’m with Results Marketing. I want to let you know that I’ve worked with 3-D Mail on several occasions. I’ve brought them in with my clients and partnered with them. One thing I love about them is my clients’ love working with them. They’re a no-brainer outfit, they’re easy to work with and when I turn my clients over to them I know they’ll …
“My name is Walter Bergeron and I’m the GKIC Mark of the year. I’m here at Info Summit with 3-D Mail Results and I want to tell you all the success I’ve actually had with these guys.I’ve used their products many times, and it’s actually part of what helped me become Mark of the year and earn that $1.1 Million I’ve talk about in my book. One of the latest …
“Susan Berkely at Greatvoice.com. And I mean, just look at this, this is so cool; Shredded-Money. What a great grabber for a boot-camp campaign. Any place where you’re doing, you know what you’re teaching, you’re really selling money at a discount with information marketing, so nothing says it better than a bag of Shredded-Money. And, here’s another campaign I can’t wait to try. One that you know, it’s a customer …
“Hey, this is Jay Rice. I just want to say that I’ve used this and it’s a really great tool. These days’ people are inundated by e-mail, and a lot of times they just don’t respond. So you can try leaving voice-mail, you can try lots of e-mail, and we’ve got a lot of people who actually were selling to the government in large customers and they’re behind a firewall, …
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