Most people don’t think of their business cards as a direct response marketing tool. Most see them as a necessary evil. However, you can create your business card as a REAL advertising tool. Plus, you can measure your results like we do in direct response, if done correctly! What’s The Perceived Role Of A Business Card? Most people say, “so they have my information on file” FACT: 90% of all …
Direct mail lists are by far the most important part of any direct mail campaign. While all components of a campaign play a role, the list ultimately has the greatest impact on its overall performance. Investing in the right custom mailing list can lead to exponentially better results. Here are three steps to help you find the right list, followed by three essential questions to ask when purchasing a mailing …
“All Men are created equal.” – Thomas Jefferson, Declaration of Independence, 1776. However, unlike man, not all words are created equal. In fact there are dozens of words and phrases that have been tested over and over again to be “better” words than others. This week’s tip focuses on direct mail power words! FREE is still the most powerful word in marketing. It’s hard to outperform “Free.” That’s why so many …
If there’s one thing every business need, it’s a fresh batch of new, ready-to-buy referral clients lining up each day. And direct mail marketing is one way help get more referrals, quickly. However, like most things, it’s easier said than done. One of the best ways we use 3D Mail is with to get REFERRALS. Here’s a copy of a letter we wrote for a kitchen remodeler using the Million …
3D Mail 2.0 is the only integrated omni-channel marketing platform that integrates digital ads to your direct mail campaigns. Instead of just sending out a traditional solo direct mail campaign, 3D Mail 2.0 combines your direct mail with 7 digital technologies to create an omni-channel experience. This increases your return on investment by reaching your target audience on multiple channels simultaneously. How Does Omni-Channel Marketing Work? Your direct mail pieces are …
I raided the 3D Mail vault for this month’s S&D example of the month. I originally wrote this letter seven years ago which is part of the 3D Mail Direct Marketing System for Dentist. It’s since been modified for chiropractors, MD’s, optometrists, foot and ankle doctors… The list goes on. As you’ll see by reading the letter its purpose is to target patients with insurance whose benefits are expiring at …
A quick joke to start out. What’s a pirate’s favorite letter? The answer is at the bottom of this page. If you’ve read any of the articles on this blog, you know we preach and encourage you to use holidays in your marketing. While this month’s example may not be a true holiday, it’s a great way to cut the clutter and get attention. In many cases, these more obscure …
Who ISN’T going to open a little safe that arrives in the mail! This overcomes our #1 hurdle in ALL of marketing, getting attention! You’ll notice the lift note right away. That’s the letter we put in the box, but OUTSIDE the safe. When using the safe I would almost always use a lift note. This is to briefly explain what the reader is getting, and more importantly, to sell …
William H. Russell was looking to grow. His stagecoach company was making him money, but he was limited mostly to passengers and their belongings. This made the westward crossing from St. Louis to San Francisco 3-weeks in length. But there were also important documents and communication being carried as well. Remember, this was before the telegraph had wide distribution and use in the west. This is when Russell wen to CA …
I’m cheating a little… I must admit, this isn’t a “brand” new item, but it in one of the most unique direct mail ideas we’ve seen. We stocked it as recently as two years ago. However, our manufacturer discontinued the item a few months later. I hated that. I thought this piece was outstanding and was working its way up our “Best-Seller” chart. I suggest you click here and read the …
A few months ago, I received a great note from a relatively new client. He had just sent out the bank bag for his direct mail campaign. It happens quite often, but it’s never surprises, this stuff really works! Just wanted to drop a note to tell you that I just got my first new client using your crazy program! I expect to get many more as the response that I …
Let’s talk Big Game hunting; going after those accounts that, when you land, would dramatically increase your sales and profits. This month’s example is a great case study in Big Game Hunting in the business-to-business (B2B) space using the express mail envelopes. The owner, Michael Nguyen, recently bought the company, Produce Results. They are a marketing agency in north Texas. Immediately upon taking ownership, he decided to move all his …
This new item of the month was inspired by a piece of direct mail I received last spring. Here’s a picture of the entire package: The box had a hand-written address label, and inside a pair of drum sticks, how clever! Also included was a small sheet on card stock with the message: I love the use of the personal URL (PURL), and the drum theme and personalization carried over …
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