The Rubik’s Cube Mailer

In the interest of full disclosure, I’m not the mastermind behind the Rubik’s’ Cube idea. I first saw this mentioned in the late Chet Holmes’ book, The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. In his book Chet uses this great opening:

This Rubik’s Cube has more than four billion possible combinations. Fortunately, there are only five that you need to worry about when it comes to being a successful manufacturer in today’s new business economy…

This direct mail technique not only grabs attention but adds a fun and memorable twist to your message.

Why Does It Work?

Novelty: Most people have never received something like this in the mail. It stands out among standard letters and flyers.
Interactivity: The cube encourages your prospects to engage with your mail, increasing the time they spend thinking about your message.
Memorability: Solving a puzzle leaves a lasting impression, linking your brand to the feeling of accomplishment.

Here are some examples you can use or tweak to fit your industry:

• For Auto-Repair Shops: “Car Maintenance Have You Puzzled? Let Us Help You Solve It!”
• For Tax Accountants: “Confusing Tax Laws Got You Puzzled? We’ve Got the Solution!”
• For Real Estate Agents: “Is Selling Your Home More Puzzling Than You Thought?”

A great follow-up mailer could include something like:

• “I’m Puzzled—Why Haven’t You Responded Yet?”
• “Still Puzzled? Let’s Solve This Together!”

These headlines work because they tap into curiosity and the human need to solve puzzles, which parallels the challenges your prospects face in their business.

Make sure your follow-up mailer continues the puzzle theme! You could include a note that says, “Just like the Rubik’s Cube, your business challenges may seem complex, but with the right moves, they can be easily solved.”

Blog Reader’s Only Special

You can take 15% off the Rubik’s Cube mailer at this link when you enter Promo Code CUBE15. Or you can call (360) 761-7486 and place your order over the phone. We’re open 9am to 5pm Pacific.

If you need some inspiration, here is a sample sales letter you can use, and below are a few sample headlines to get you started:

• “Puzzled About _______________?”
• “Is Your ___________ Puzzling to You?”
• “I’m Puzzled! Why Haven’t You Responded Yet?”
• “Puzzled About How to Double or Triple Employee Productivity?”
• “Puzzled About Your Current Insurance Policy? We Can Help.”
• “Do Constant Headaches Have Your MD Puzzled? We Can Help.”
• “Do the Current Confusing Tax Laws Have You Puzzled? We Can Help.”
• “Car Maintenance Have You Puzzled?” “
• “Are The Rising Costs of Your Phone Bill Puzzling To You?”
• “Is Selling Your Own House More Puzzling Than You Thought?”

Remember, we can help you with the complete mail fulfillment; print, stuff, fold, and mail your entire campaign. Click here to get a quote or call (360)761-7382.

To Your Direct Mail Success,
Travis Lee