“Here’s an Idea You Can Take To The Bank”
“Find the Buried Treasure Right In Your Own Company”
“"I’ve Tried All Modern Forms of Communication, So I thought I’d Try the Reliable Pony Express."”
“"Is Your Business Sinking? Grab This Lifeline to Get Back on Course!"”
“As You Can See I Have Attached A Crisp New Million Dollar Bill To The Top Of This Letter. I Bet...”
“Don’t Gamble With Your [Industry/Service/Product]”
“Are You Throwing Away Sales in Your Travel Agency Business?”
“Money Making 3-Step”
““Are You Handcuffed to Bad Service? It’s Time to Break Free.””
“Paying Rent? Just Shred Your Money Instead... It’d Be Cheaper!”
“If You’re Not Using Direct Mail To Attract Patients To Your Practice, You’re Like A Carpenter...”
“Buy 3 and Save, Multiply Your Response!”
“A Solution to S-T-R-E-T-C-H Your Dollar Even Further!”
“Curing What Ail’s Ya!”