As you can see I’ve attached a bag of shredded money to this special letter. Why have I done this? Actually, there are two important reasons:
1. I have something very URGENT to tell you and I needed a way to make sure this letter gets your attention.
2. Secondly, since what I have to tell you concerns how to make money in your business (and stop wasting it), I felt that this nifty little “eye-catcher” was appropriate.
“Finally, An Offer You Can Put Right in the Bank!”
I Guarantee you We will find new creative ways to increase your profits with Direct Response Marketing or I’ll Pay you $50.00 Cash!
Dear [first name],
On a beautiful late afternoon twenty-one years ago, two young men graduated from the same college. They were very much alike. Both had been better than average students, both were creative and both – as young college grads – were filled with ambitious dream of the future.
Recently these men returned to their college for their 21st reunions. They were still very much alike. Both were happily married. Both had three children. and both, it turned out, had gone to work for the same corporation after graduation, and were still there…
As you can see, I have attached a nice, new, crisp, Million Dollar Bill to the top of this letter. Why have I done this? Actually, there are two reasons:…
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