What you’re about to read was first published in my monthly newsletter, The Copywriter’s Corner, March, 2010. To get more information on it, visit this link.
Steve Clark is the CEO and Founder of New School Selling Today (see www.newschoolselling.com) an international business development and marketing firm that consults and coaches thousands of sales executives and business owners annually in Australia, Canada and the US, and after you see what he’s done with his bank bag letter you’ll understand that Steve knows Direct Response Marketing and Copywriting. You’ll want to download a PDF of Steve’s letter here before you read any further:
One of the biggest mistakes we see at 3D Mail is someone using 3D Mail but ignoring the big three of direct mail. What are the big three?
List – We didn’t provide Steve with his list for this campaign, but we know Steve pretty well and we know he used a targeted list. Frankly, he’s too good of a marketer to not do that. By the way, we can provide you with your targeted list.
Offer – Steve has a great offer with lots of incentives and free sales tools.
Copywriting – Steve is obviously a student of great copywriting. Reading this letter is in itself a lesson in copywriting.
Some other thoughts on Steve’s letter.
I encourage you to study this letter that Steve wrote and keep it in your Swipe File. Steve was also willing to share a free mp3 download with my subscribers. To get Steve’s CD “Prospecting to Fill The Pipeline” Go To: www.newschoolselling.com.