This is a take on the famous "dollar bill" letter. The letter Gary Halbert says he never saw fail in a B-to-B mailing. My (Keith Lee) original dollar bill letter is in Dan Kennedy's Magnetic Marketing. When we replaced the dollar bill with this million dollar bill, our ROI increased. Simply staple the bill to the top of your letter and send in the mail!
For the complete sample of this letter, be sure to ask us about our FREE "How to Skyrocket Your Sales With 3D Mail and Premiums (Give Aways) System." Just call us at 1-888-250-1834.
As you can see, I have attached a nice, new, crisp, Million Dollar Bill to the top of this letter. Why have I done this? Actually, there are two reasons:
1. I have something very important to tell you, and I needed some way to make sure this letter would catch your attention.
2. And secondly, since what I have to tell you can save you a great deal of time and money, I thought using money, even though it’s not real, as an “eye-catcher” was especially appropriate.
Here’s why I am writing: In today’s competitive retail market you can’t afford to waste time or money… and when it’s time to buy packaging, fixtures, and other supplies for
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