This case study
is an oldie, but a goodie. It comes from long-time client (and a fellow trade-show exhibitor) Dustin Matthews, the co-Founder and former CEO at the Seven Figure Speaking Empire.
Since selling his company, Dustin has held various entreprenurial positions such as as the former Chief Education Officer at WealthFit and the fromer host of The Get WealthFit Show. Dustin now spends his time working with start-ups as their marketing consultant and angel investor
The first thing to note is they did NOT mail the pill bottle. It was included in the attendee bag at the conference and they handed them out in the vendor exhibit hall as well. Instead of having the same brochure with the same boring sales material, they decided to stand out by handing out the pill bottle to people passing by.
You can see a PDF version of the sales letter insert and the prescription slip here.
This is a technique we talk about and encourage you to do. Get creative with your marketing efforts. Use this stuff for more than just mailing to prospects or clients. Make it a permanent part of your marketing funnel and follow-up. Hand them out at street fairs and other events you attend.
One of our most successful clients is a chiropractor who hands out these same pill bottles at events where he has a booth or sponsor area. We’ve included a 3D Mail item in the event bag given to attendees at many events over the years to drive traffic to our booth. You’re really only limited by your imagination.
One of the strategies we’re seeing work more and more is a “parasite” event-within-an-event. We used this exact technique at the same event as Dustin (the Dan Kennedy and GKIC Super Conference). Here’s what I mean.
There are many conferences and boot camps just like the GKIC Super Conference throughout the country. While it may seem easy on the outside, putting ‘butts in seats’ at a live event can be a very costly and time consuming exercise. To get over 1,000 people in one room is a small miracle.
As a vendor at an event like this, you now have a great venue to sell your products or services. However, just picking off those who walk by your booth and speaking with them one-on-one may not be the best use of your time (or your prospects).
We’ve found that if you host an “event within the event” you can get dozens, if not hundreds of your ideal prospect all in one place, to deliver your sales message en mass. This is exactly what Dustin is doing, selling one-to-many vs. one-on-one, which is a much better use of his time and resources.
As I mentioned above, we did the exact same thing at this same event. We re-launched Keith’s info-product, “The Make You Happy Management System,” where we did over $60,000 in business in just 75 minutes. Needless to say, it was an extremely profitable 75 minutes.
My challenge to you this month is to think OUTRAGEOUSLY about ALL your marketing, from websites, to direct mail, to trade shows… Be ready to stand out like nobody else!
The Pill Bottle Mailer has been one of our most successful 3D Mail pieces since we introduced it in 2012. Click here to see a short video on how to use the pill bottle mailer.
You can get 15% off this best-seller! You’ll want to add the pill bottles to the shopping cart, and then select “view cart.” You can then add the promo code pill15.
Below are links to nine different letter in nine different industries that you can use:
This is a great campaign if you’re solving a nagging problem that persists for many of your clients, patients or prospects.
This works as a self-mailer. All you need to do is fold your letter, affix the child proof cap, slap your mailing label and postage on the outside and drop it in the mail.
We can also do the entire implementation and fulfillment for you, just give us a call at (360) 761-7486 and mention you received this email and we’ll be sure you get your 15% discount as well.
You can get the pill bottle Mailer for 15% off when you use Promo Code when you checkout. Check out the pill bottles here.
(888) 250-1834
Add Your Comments