Sample HeadlinesI love using current events with my direct mail. And with St. Patrick's Day every March 17th, this is a great direct mail piece to cut the clutter and increase your response rates! Using current events in your marketing is a sure-fire way to increase response. You typically need to move quickly on news items as they come and go quickly. However, with yearly events you know about them well in advance and should capitalize on them. Each shamrock is approx. 0.25" tall and 1" around.
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