Here is the first page of a sales letter that can be used with this item.

“We Really Want You Back!”

Dear [first name],

Our records indicate it’s been too long since we’ve heard from you at <<your company>>.  That’s why I’ve sent you this FREE $20.00 <<your company>>Gift Certificate (It even Doubles to $40.00 with your purchase of $200 or more, and Quadruples to $80 with your purchase of $500 or more)!

Here are 3 Reasons Why Our Competition Hates Us But You’re Going to Love Us…

1)    Get Everything You Need To <<insert product/service>>One Phone Call:<<insert benefit #1 of doing business with your>>  

(Here’s an example:
You’ll save time and money when you make one call to get all of your bags and other packaging, fixtures, display, price marking, anti-shoplifting, even your gift cards, POS System, promotional products, credit card processing, and yes, even your AUTOPILOT customer loyalty program.)

2)    You Get Make-You-Happy Client Service:<<insert benefit #2 of doing business with your>>

(Here’s an example:
We’re so serious about giving you Make-You-Happy Client service that we own www.MakeYouHappy.com worldwide!  It actually is very simple.  Everyone here knows Only Happy Clients Come Back...and our job is to be sure you are happy - every time!)

3)    You Get Your Order On Time - Every Time:  <<insert benefit #3 of doing business with your>>

(Here’s an example:
Within minutes of placing your order it will be pulled and ready for shipment.  If you place your order on stock product before 2 PM, it will ship that day, and if you place it later and tell us you need it right away, we’ll do our best to get it out that day.  And when you order something that is non-stock or custom printed, you’ll get it when you’re told you will - EVERY TIME!)

HURRY! Offer Expires <<insert date>>!

Sincerely,

Your Name

P.S.  Hurry and call today so we can reconnect!  We really do miss you!

P.P.S.  This gift certificate expires <<date>>, and is worth up to $80.  Call me today!