I'm Worried About You!
The Worry Doll is a great item, that only add $0.20 in postage to your mailing! The Worry Doll is approx 1″ high and 1/4″ thick.
This letter, using a Guatemalan worry doll, is designed to be used for lost/inactive client reactivation. This is similar to our very popular and very successful boomerang lost client mailer we created 4 years ago.
To review, a lost client is a past client who, for whatever reason, has not made a purchase with you after a certain amount of time. The time where a client becomes ‘lost’ varies from business to business. For example, a lunch spot by your office may say you’re lost if you haven’t been back in for 2 weeks. For a dentist, it’s every six months. A high-end jeweler may say it’s every 1-2 years.
As the marketer of your business, you need to ask yourself what logical time frame a happy, well treated customer should come back for another sale. You want to find that number and send those clients something right before that time. This worry doll is great way to do that.