Ringing Business Card Holder

By Travis Lee

Most people don’t think of their business cards as a direct response marketing tool. Most see them as a necessary evil. However, you can create your business card as a REAL advertising tool. Plus, you can measure your results like we do in direct response, if done correctly! What’s The Perceived Role Of A Business Card? Most people say, “so they have my information on file” FACT: 90% of all …

Direct Mail Lists for Maximum Success

By Travis Lee

Direct mail lists are by far the most important part of any direct mail campaign. While all components of a campaign play a role, the list ultimately has the greatest impact on its overall performance. Investing in the right custom mailing list can lead to exponentially better results. Here are three steps to help you find the right list, followed by three essential questions to ask when purchasing a mailing …

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