Direct Mail Power Words That Increase Response

By Travis Lee

“All Men are created equal.” – Thomas Jefferson, Declaration of Independence, 1776. However, unlike man, not all words are created equal. In fact there are dozens of words and phrases that have been tested over and over again to be “better” words than others. This week’s tip focuses on direct mail power words! FREE is still the most powerful word in marketing. It’s hard to outperform “Free.” That’s why so many …

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