William H. Russell was looking to grow. His stagecoach company was making him money, but he was limited mostly to passengers and their belongings. This made the westward crossing from St. Louis to San Francisco 3-weeks in length. But there were also important documents and communication being carried as well. Remember, this was before the telegraph had wide distribution and use in the west. This is when Russell wen to CA …
I’m cheating a little… I must admit, this isn’t a “brand” new item, but it in one of the most unique direct mail ideas we’ve seen. We stocked it as recently as two years ago. However, our manufacturer discontinued the item a few months later. I hated that. I thought this piece was outstanding and was working its way up our “Best-Seller” chart. I suggest you click here and read the …
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