I really like this example because it demonstrates immediately the idea you’re trying to convey, cutting costs or saving money. If you’re doing a business-to-business campaign, I would recommend you follow up with a phone call. The overall effectiveness of the campaign will certainly go up with this added contact. If you’re a B2C marketer, you may want to use this with current clients, thus warranting the follow up phone call. Be sure you check your local laws on do not call lists if you’re going to use this in the B2C world with new prospects or lead generation marketing.
A 2 page letter with the scissors is 1.2 oz. making the 1st class postage $2.07 for up to 3 oz. You can get that number down 40-70% if you’re sending pre-sort standard (a.k.a. bulk) or pre-sort first class and sending at least 250 pieces.
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