I really like this example because it demonstrates immediately the idea you’re trying to convey, cutting costs or saving money. If you’re doing a business-to-business campaign, I would recommend you follow up with a phone call. The overall effectiveness of the campaign will certainly go up with this added contact. If you’re a B2C marketer, you may want to use this with current clients, thus warranting the follow up phone call. Be sure you check your local laws on do not call lists if you’re going to use this in the B2C world with new prospects or lead generation marketing.
A 2 page letter with the scissors is 1.2 oz. making the 1st class postage $2.07 for up to 3 oz. You can get that number down 40-70% if you’re sending pre-sort standard (a.k.a. bulk) or pre-sort first class and sending at least 250 pieces.
Finally… A Solution to
“Cut” Your Cost Today!
Why did I send you a pair of scissors?
First, to get your attention. And to illustrate that we can cut the cost of your workers Compensation insurance.
Hello, my name is John Doe and I’m a Certified Work Comp Advisor. Our exclusive new process called CompPLUS has enabled California business owners to cut thousands of dollars from their Workers Compensation costs.
The truth is, no matter what the price, there are MISTAKES rampant in the bureaucratic Workers Compensation “SYSTEM” that cost business owners thousands of dollars year after year. In
Fact, 49% of all California businesses are overcharged!
As Certified Work Comp Advisors our “Inside Knowledge” of the system allows us to dive deep and uncover errors that affect your bottom line. one out of every two business owners are unknowingly overcharged for Workers’ Compensation insurance.
With the potential for errors in not just one, but in each area of Workers’ Comp, the cost to you just multiplies. And, because the “SYSTEM’ takes the inaccurate information into consideration for three years, YOU are overcharged each year for that 3-year period!
It’s simple. The “SYSTEM” is structured to work against you – right down to stretching out the length of time for the claims process to get resolved. All of this costs you more and more money.
But don’t just take my word for it. Let the results speak for themselves:
Certified Work Comp Advisor Saves Manufacturer Nearly $250,000 in Workers Compensation Premiums – by correcting a paperwork mistake made by the insurance company. The company omitted three zeros from the manufacturer’s payroll, listing it as $2,000, instead of $2 million, seriously distorting the ratio of claims to payroll. Unchecked that mistake would have cost $245,000 over a 3-year period.
Certified Work Comp Advisor Uncovers $67,000 Mistake – by digging deep into an Experience Modifier found errors then quickly contacted the rating bureau for a correction that will reduce the business owner’s Experience Modifier from 1.49 to 1.20…resulting in a $67,000 premium savings.
What’s Your Next Step?
Travis, I know we can help you become a success store to! If you’re like most business
Owners and feel the Work Comp system is stacked against you and want the expert advice only a Certified Work Comp Advisor can provide, contact me today! It is as easy as one, two, and three:
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