Sample HeadlinesIs it back to school time? If so, use this unique mailer to get the attention of our prospect or client. Here’s an example of a letter you can use. Every business, whether targeting consumers or businesses, should be in the information giving (A.KA. Information Marketing) business. Every imaginable business could hold their own version of a “lunch and learn.” The owner of the martial arts school could just as easily use the letter to drive prospects to a webinar or tele-seminar on the correlation between martial arts and success in school. The business owner selling industrial steel could do something very similar, using the same bookmark and a very similar letter driving his prospects to an online learning series about the benefits of his steel.
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