What's the Catch? When your offer is almost too good to believe, use this item with the headline, "What's the Catch?"
“[prospects first name], What’s the Catch? Why am I giving You a Free [insert your free offer or gift with action] with No Strings Attached?”
I know it may seem hard to believe. I’d be thinking, “What’s the catch?” There are actually two reasons why I sent you this letter and am offering you a free gift:
My name is [your name], owner of [your company] and I can [your benefit (cut costs, boost sales, etc)]
About now you’re probably asking yourself why in the world I am sending you this letter. It’s really very simple. Once you know about us and [what you offer]… and once you talk with one of our team members at the show and find out that each and every one is totally committed to Make-You-Happy, you’ll want to become a lifetime friend and client.
[Your Company] is the Answer for all Your [Your solution]
Service — Selection — Price
[prospects] like you have been getting their [your product or service] from us for XX years. Here’s just 3 reasons why they keep coming back.
Remember, Only Happy Clients Come Back,
P.S. Remember, there is no catch or purchase required. Simply [call, fax, call in, visit our site] with to get your choice of the 3 gifts listed on the enclosed coupon a
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