This piece can be custom imprinted with your one color logo or contact information for an additional $50. You will be contacted after you place your order to see if you wish to add your logo or any other information.
Size: 3 7/8" long x 1 3/4" wide x 2 3/4" tall. The foot is made of soft “stress-relieving” material.
When you’re in sales, especially business-to-business you’re often just trying to get your foot in the door. One of the biggest struggles for all salespeople is simply getting in to see or speak with the decision maker. This campaign will allow to you literally get your foot in the door!Even though I’ve seen this used most in the B2B world, it could easily work in the consumer world if your transaction size or lifetime customer value allows you to use this piece. Cosmetic dentists and surgeons, mortgage brokers, roofers, home remodelers and other high end contractors immediately come to mind, though there are others. They key is for YOU to KNOW your lifetime customer value.
"Just thought I would share with you another success story from a mailing you did. From a small list of 30 Cosmetology schools we sent the foot mailer to with the letter I wrote just returned a net benefit for us of 3,322.2% on the approximately $200 in investment to mail it out. Pretty cool huh!! And they called us! I will be getting another one together shortly. Thanks again!"
Dear (first name),
I’m guessing you probably don’t receive little squishy feet in the mail very often. Well, let me explain. I did that for three reasons:
1. To grab your attention
2. Add humor to your day (we all need that)
3. To see if now is a good time for Wexford to get our “REAL” foot in the door to help (schools name).
You have worked hard to provide a quality education that prepares students to go out into the world of cosmetology and make a great living doing something they love. A living that provides great joy to those they serve. The education you provide gives them the ability to change a person’s whole perception of themselves which could change someone’s life. It’s a big deal.
And if you are like most I talk with you care deeply about your student’s success. You see them every day, you know the struggles they are going through at any given moment, and you most likely know a lot about their family and upbringing. You celebrate their successes and provide a caring ear when they are struggling. You are invested in them as a person, as much as a student.
But sometimes, as you know, that doesn’t necessarily happen exactly like that. And then you are forced to make a decision that is hard, especially when you are so invested in your student’s success. You have to decide when to utilize an outside agency to help them resolve the debt they have that is either financed by you, or reflects on your schools ability to get funding
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