This is a take on the famous "dollar bill" letter. The letter Gary Halbert says he never saw fail in a B-to-B mailing.
As you can see, I have attached a nice, new, crisp, Belarus 50 Rublei Bank Note to the top of this letter. Why have I done this? Actually, there are two reasons:
1. I have something very important to tell you, and I needed some way to make sure this letter would catch your attention.
2. And secondly, since what I have to tell you can save you a great deal of time and money, I thought using money, even though it’s not real, as an “eye-catcher” was especially appropriate.
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