Here is the first page of a sales letter that can be used with this item.

“How To Get a New Roof,
And a FREE 5” Flat Screen TV
Just in time for the Big Game.”

Call Now To Be Sure You Get Your One of the 10TVs.
Don’t need a Big TV? Take $1000 off our lowest of the year prices!

 Dear <<FIRST>>,

You’re probably wondering why I sent you this letter with a small foam finger inside, but I’ll get to that in a moment…

But first I want to give you and opportunity that’s hard to refuse if you’ve got an “older” (and possibly leaky or unattractive) roof.

When you purchase a Premium Guardian Roofing System, I will give you a 55” HD TV so you can watch the big game in style this February.

Sound too good to be true?

It’s not and here’s why. You’re getting this almost unbelievable offer because it actually makes good sense for our business. And you come out a winner as well… and yes, I’ll show you exactly how we’ll be sure your house, and all of your belongings stay high, dry and warm while your roof is replaced, even in the middle of the winter.

I Usually Need to Lay Off the
Crew in January and February

Our business usually dies in January and February. We end up laying off part of the crew, losing money then have to spend the next 10 months trying to make up for it. 2008 will be different.

Instead of losing money this winter, we’ve teamed up with our manufacturer’s (who of course are also twiddling their thumbs and losing money in the winter) to create this exciting opportunity to get you to get your new roof this winter instead of waiting until summer WHEN EVERYONE ELSE IS BUYING THEM.

Here’s How We Can Make
This Incredible Offer.

Like I said, our manufacturers are slow in the winter too, so we went to them and made a deal and they loved the idea. So we’re not talking second rate products here. There is no sacrifice in quality of material or installation. (In fact you will get the best job because our crews will be thankful for the work. You can imagine how much better their holidays were knowing they’ll be working in January and February!) So you’ll get a great deal on quality materials and tremendous winter pricing.

PLUS, you’ll get a 55” HD TV for FREE
Or $1000 off our lowest prices

Here’s another reason we can make this great offer.

Have you ever walked into a store and told them you want to get 10 Big Flat Screen TVs? Try it some time, it’s a lot of fun, and…You get a heck of a price.

You are GUARANTEED the Best Value

This isn’t a raise up the price to give away stuff scam. In fact you’ll get our Lowest Price of the Year Guarantee this roof! This is in addition to our already low prices! On top of that we have 6 other guarantees including a 100% Satisfaction or Your Money Back Guarantee.

This is a First Come First Serve Deal

Because of our Guarantees we have to provide an outstanding service. This means that we only employ the best people. In fact our screening process eliminates 90% of the candidates that apply to our company. So why am I telling you this? Because if we did too many roofs at these prices, we couldn’t afford to give our employees the top pay, benefits and training that they demand. In order to keep them through the winter we are willing to take money out of our pockets to do so.

So Why Did I Send You
A Litte Foam Finger?

For the 3^rd consecutive year we were voted best contractor in Western Washington by King 5’s Evening Magazine.  So I wanted to remind you that not only can you get our best pricing of the year, and a NEW 55” HD TV when you replace your roof by Jan. XX…  You’ll also be working with the roofing company with the best track record of exceptional customer service and client satisfaction, along with an industry-leading Fair Price Guarantee, the best in all of Western Washington.

If you are like us, you HATE it when someone takes advantage of another when they are vulnerable. Many times when crisis strikes service providers capitalize by charging escalated fees and offer their services to the highest bidder.

Our company prides itself on “Always doing what’s right”. That’s why we have a flat rate for our services no matter what the weather is doing outside. This assures that you will always get a fair price.

Pick up your phone right now…

Simply call us at 253-5551-1212 and tell us you’re interested and we’ll put aside one of the TVs for you and come out to measure your home. We’ll give you a complete no obligation quotation. If you decide to go ahead, you’ll have a new roof in January or February and that new 55” HD TV for your home!

Sincerely,
Keith Lee
Owner
Lee Roofing

P.S. Call 253-555-1212 so we can set aside your new 55” HD TV. We’ll come out and give you a no obligation quotation and if you decide to get a new roof, you’ll have your new TV for the big game and a new roof this winter! Or, take $1000 off our lowest prices of the year if you don’t need another big screen TV. Our manufacturers never give us these types of discounts any other time.

P.P.S. You can get all this with no money out of pocket and no payments for 90 days after your new roof is installed! (OAC)