This post, I’m going to share a case study from one our long-standing, best producing, 3D Mail items, the x-ray mailer: Rory Fatt, a consultant to the restaurant industry, first used this X-ray mailer, and his direct mailings have appeared in this e-newsletter many times over the years. I then saw it used by Bill Glazer in his menswear retail store. You can see a copy of both campaigns here. …
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