Let’s talk Big Game hunting; going after those accounts that, when you land, would dramatically increase your sales and profits. This month’s example is a great case study in Big Game Hunting in the business-to-business (B2B) space using the express mail envelopes. The owner, Michael Nguyen, recently bought the company, Produce Results. They are a marketing agency in north Texas. Immediately upon taking ownership, he decided to move all his …
This new item of the month was inspired by a piece of direct mail I received last spring. Here’s a picture of the entire package: The box had a hand-written address label, and inside a pair of drum sticks, how clever! Also included was a small sheet on card stock with the message: I love the use of the personal URL (PURL), and the drum theme and personalization carried over …
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