Dan Kennedy, a well-known marketing guru, described being in the waiting room of a professional’s office on a fairly busy day and overhearing a conversation among several others waiting to be seen. The entire area was fresh from major remodeling, with new carpet, furniture, and several big flat-screen TVs. One person said to the other, “I don’t care about any of this. I just wish he’d be on time and …
I love this new item for quite a few reasons. First, it’s money, and who doesn’t love money! Most people have an immediate positive reaction to money, even if it’s fake, like the stretchy $100 bill. Second, the bill only adds $0.21 to your mailing, making the postage rate extremely reasonable, especially if you want to mail it at pre-sort postage rates. And last, it’s just flat out fun. Only …
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