If there’s one statement, I hear almost daily, that makes my blood boil it’s: “That may work for YOUR business, but my prospects and clients too smart/sophisticated/rich to fall for such moronic tactics like a worry doll. I’m a financial planner (or dentist, or contractor…) and I just can’t see my people falling for that.” Hopefully this example will help squelch that all together. It’s a letter I wrote for my …
I want to talk about mailing lists… It’s certainly not a sexy topic to most, but it’s been my experience that proper list makes up 50% of the direct mail battle. Ask any copywriter who tells the truth (and only some will), and the truthful ones will tell you, in order of importance, the three biggest elements to successful direct mail: The list you mail: 40-50% of your success The …
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