A new “magical” mailer

By admin

Do you and your product/service have magic power? Of course not… But it can certainly appear that you possess magical powers. This is a great campaign if you have the solution for hard to solve problem. Or, if you have a solution to a problem that’s much easier than what the prospect is currently using. This would be a great grabber to use for either a lead generation campaign, or …

Targeting new movers with direct mail

By admin

This week I want to share a worry doll letter. This is the 1st step in a 3-step sequence for dentists. It specifically targets baby-boomers and senior new movers. You can download your own copy of the letter right here. We have a handful of dentists right now using this model very successfully to attract new, affluent patients to their practices. We’re very specific about this particular target. We have …

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