It’s no secret that I’m a big believer in using lumpy mail and 3D Mail, or why else would I be in the 3D Mail business! However there are a lot of great reasons to use direct mail, Lumpy Mail or otherwise. The biggest reason to use direct mail is it’s as close as we can possibly get to one-to-one, nose-to-nose, toes-to-toes selling without actually beating a path to our …