Just about every business, whether professional practice, B2B business, brick and mortar store, even “online only” businesses have people attend sales presentations, whether face-to-face, over the phone, or virtually, but leave without buying. Most sales people are dismissive of the saying, “I’ll be back…,” thinking, erroneously, that they’ve lost the sale for good. It’s not only entirely false, but very costly. Entire campaigns can and should be developed to reengage …
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