Do you want to use this same “Pocket Constitution” for your July newsletter or next direct mail piece? Well now’s your chance. This 3D Mail piece is sure to cut the clutter and gain attention during the busy summer months. Our long-time readers will instantly recognize The Pocket Constitution from June of 2013 when I originally thought of this idea for the 4th of July celebration. Many of our clients …
Want to see one of the great examples of outrageous direct mail from a marketing legend? While a stick letter’s main purpose is simply to stop refunds (thus make the sale ‘stick’), or in continuity, delay the cancellation and keep membership intact, it certainly can go beyond that, as you’ll see in this month’s example. This comes from Kevin Lane, and we used a bag of shredded money. We’ve been …
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