I love using current events with my direct mail. This is a great direct mail piece to cut the clutter and increase your response rates during Christmas, the most popular holiday in the US!
Using current events in your marketing is a sure-fire way to increase response. You typically need to move quickly on news items as they come and go quickly. However, with yearly events you know about them well in advance and should capitalize on them.
Assorted styles. 3 3/4" x 9" with 6" jute ties.
Dear <<First Name>>,
I bet your wondering why I sent you this festive Christmas bag in the mail. I actually did it for two reasons:
Here’s the reason. While this time of year may be great for businesses who sell holiday and Christmas related decorations and presents, December simply is a really slow time of the year for us. Everyone is so busy buying and wrapping presents, hanging decorations and kissing under the mistletoe, that they completely forget about <<your company and what you do>>.
So this month I told my employees that I would do everything I could to be sure business picked up this December, and that’s why I want to send you a Christmas gift. With your <<order/purchase/pre-purchase>> of any of our item <<or on any other over $$XXX>> you’ll get your choice of one of the great free gifts below! Use them as gifts or as your own gift to yourself.
Here’s my suggestion. Everyone has an uncle, aunt, cousins, grandparent or somebody that’s impossibly to shop for. Use one of these great gifts for them!
My accountant thinks I’m nuts giving away free gifts like this. He said we could only send out 24 of each gift, or send them to clients until December 31st. It had something to do with the end of the year “book-keeping.” Those crazy accountants, always getting in the way of making a good sale to my special clients like you!
So give me a call at XXX-XXX-XXXX and on any order you place over $XX I’ll send you your choice of gifts pictured on the next page. But be sure you do it before December 31st, because my accountant will pull the plug on this deal!
I hope to hear from you soon,
P.S. I have attached some of the feedback I’ve received from clients just like you who have had great success with my program. Please take a moment to read through them. Feel free to contact them if you choose. I am that confident in my program.
P.P.S. Don’t delay, order today. Call xxx-xxx-xxxx today or go to www.xxxxx.com and you’ll receive your gift of your choice.
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