We ended last week with a spirited talk on using premiums and discounts in your marketing.  For a review, see my blog on premiums and free gifts.  Now, on to the meat-n-potatoes portion of today’s tip.  We’re going to talk about number five in our series of seven tips for crafting a compelling offer.

When you present an offer to clients, you must have a logical reason for the offer.  Notice I didn’t say a great reason, or even a good reason, certainly nothing earth shattering, but a reason nonetheless.  Here’s why:  People are naturally skeptical and suspicious.  They’ve been told their entire life that there’s no such thing as a free lunch.  I think we’ll all agree that there is some truth to that. 

Here are a couple specific examples.  First, our vendors in both 3D Mail and American Retail Supply (our ’main’ business) will often extend special pricing to us, that we can pass on to you.  We’ll then say our vendors are helping us make this happen.  Remember, good is certainly good enough!

Glazer-Kennedy Insider's Cricle runs a yearly “Scratch and Dent” sale.  They discount the items that have been slightly damaged during production or shipping.  Recently, at 3D Mail, we ran a sale on the trash can, bank bag or our pill bottle mailer.  (see below) because we found a new supplier.

You can have an ‘Anniversary Sale,’ or a ‘New to the Neighborhood Sale.’  Truly, any logical reason will give you a bump in response.  Stay tuned for next week, we’ll discuss the power of deadlines in your offers.

Marketing Tip Reader’s Only Special

Last December we introduced a new product to the 3D Mail catalog, the prescription pill bottle self-mailer.  As a way to introduce it to you, our manufacturer gave us some great pricing.  This month I went back to them and asked if they could extend the same discount for December and January as they did last year, AND THEY DID.  Here’s the low sale pricing now through January 31, 2011.

96 pcs @ $0.41 ea!
540 pcs @ $0.35 ea!
1080 pcs @ $0.28 ea!
2160 pcs @ $0.24 ea!

Suggested Headlines:

“Curing What Ail’s Ya!”
“Your Prescription for ________”
“Just What the Doctor Ordered”
“Tell Me Where it Hurts”

This is a great campaign if you’re solving a nagging problem that persists for many of your clients, patients or prospects.  This works as a self-mailer. All you need to do is fold your letter, affix the child proof cap, slap your mailing label and postage on the outside and drop it in the mail, it’s that easy!  Or we can fulfill the entire project for you, just give me a call. 

The image above has a label on the pill bottle but these items DO NOT come with a label.  You’ll need to get your own label for mailing, or we can do it all for you.

Hurry, our manufacturer will only extend these onetime prices until January 31, 2011 as  a way to introduce this NEW product to our newsletter readers.  Go see the pill bottle mailer here or call in at 888-250-1834 to order.