Message to Market Match

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Travis,
Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold.
Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com

With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile.
Dr. Chris Bowman
Dental Insiders LLC
Charlotte, NC

Articles

Message to Market Match

By Travis Lee
Thursday, June 10, 2010

Message to Market Match

Alright, so after a brief break we’re back this week with an all new series of tips, just for you, my loyal reader. If you recall we ended last week talking about mailing lists and how to get them. See my blog posts directly below this one and start from the top down if you’d like to review. Today we have a brief entry on message to market match.

Message to Market Match means you’re matching what you’re selling, the media you’re selling it through, and the words you write to very precise and targeted prospects. The best way I’ve seen or heard this described is by my mentors Dan Kennedy. I’m not even going to try and top it, so just see the images below. For more on Dan and his outstanding No B.S. Marketing Newsletter (to which I am a subscriber for 7 years, Keith for nearly 20!) visit this link.

When I say media, I’m talking about the format, and appropriateness for the task you’re trying to accomplish. For example, a retailer sending a ‘stand-alone’ postcard who’s holding an event in the mall is probably OK. If you’re sending a ‘stand-alone’ postcard to business owners expecting them to invest in new accounting and order taking software which is a $10,000 investment, for their business…BAD!!

I’m not saying the postcard doesn’t have a place in your marketing to the business owners. It may very well have its time and place. But to expect a postcard to do the heavy lifting is not smart.

Second, you want to start with people you already understand, and for the vast majority of you that will be the niche you serve. For example, I write to other business owners and salespeople who obviously are interested in growing their business with direct mail and doing it creatively (or why else would you be getting this!). I know and can speak our language, can identify with you, and thus can make a stronger connection with my copy. The same should go for you, when writing to your own niche. The good news is you can get a very good response with just OK copy if you make sure you’re sending it to a highly targeted list.

To Your Direct Mail Success,
Travis Lee

www.3DMailResults.com

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	By Travis Lee Monday, August 30, 2010 Last week we started a discussion on a topic I normally don’t talk too much about, branding. But there are ways to use branding effectively while still adhering to our direct response marketing rules. More..

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	By Travis Lee Thursday, August 26, 2010 Last we started on a topic that I’m sure surprised a few of you. We talked about branding. No, not like golden arches, or swooshes, but in ways most small businesses can actually accomplish it. To review, see the blog post. More..

Branding?
	By Travis Lee Wednesday, August 18, 2010 Earlier in the week we wrapping up our series on the 7 most powerful words and phrases you can use in your marketing. See all 7 at the blog posts below. More..