So last week I left you with the basics on getting commercially available lists for your business.  As usual I posted that last conversation on my blog.  To review, go over to the blog.  Today we’ll go over some other ways to grow your mailing list.

One way to grown your existing list is to use “turn-key” vendors who can get you lists that match your target audience.  Then, they do the entire direct mailing for you, including the writing of the copy, printing, mailing, all the grunt work you shouldn’t be doing.  we do a lot of this for our clients here at 3D Mail.

There are two others that I would highly recommend you check out.  One is Dean Killingbeck's New Customers Now program.  Dean works with restaurants, auto repair shops, chiro's, dentists and others to get new people moving into your area and introduce them to your business.  Check out the site and tell Dean Travis over at 3D Mail Sent ya.

The other is Rory Fatt's Royalty Rewards.  Royalty Rewards is a complete "auto-pilot" rewards/loyalty program that is great for getting your clients to come back more often and get them to buy more each time they come in.  A great combination!  Here's a video you can watch on Royalty Rewards.  It's hosted by Rory and my dad Keith.  We did a webinar on this a few months ago.  Check it out here.

I give both my highest endorsement.

A third way to grow your list is by compiling it yourself through lead generation marketing.  We've discussed lead generation marketing before so I'll be very brief here.

Lead generation marketing is the ultimate ‘pull’ marketing strategy.  It allows people who are interested in your product or service to pull information for themselves about you and your business, rather than the usually ‘push’ marketing that you usually see.  Almost all “Madison Avenue” marketing is push marketing.

What you need for prospects to ‘pull’ information from you is great bait, or a lead generation magnet.  This is something that you’re prospects request from you.  They come in many forms, but the most typical is free information about your business or industry.  You can get more information on lead generation marketing at this blog post.  That's a wrap on our discussion on mailing lists.  I'll be back next week with some more great information for you. 

Marketing Tip Reader’s Only Special

If you’ve read my emails for any length of time you know I’m a huge Dan Kennedy fan.  Heck, we may have even met you at a Kennedy event over the years.  You probably also know that, until recently, their online store was down.  That’s no longer the case.

You’ll want to check out their new online home here.  One really cool, new thing they’re doing is having a “Beat the Clock” sale each week.  What they do is they select one of their resources and give you 53.2% off the normal, everyday pricing.  But the catch is you only have one week.

The smart reader is asking themselves two questions right now.  First, “How can I take this idea and work it into my business?” (A very smart thing).  And second, “Which resource did they choose this week?” (Another very good question.  Maybe not as good as the 1st, but still good)

This week’s resource is the Influential Communication and Writing Workshop.  It changes each week so be sure to check back each Monday to see the new resource.  Go to this link, and you’ll see the “Beat the Clock” icon on the right side of the screen.  Go check it out.

To Your Direct Mail Success,
Travis Lee

www.3DMailResults.com