So where’d we leave off… That’s right, using direct mail and lists.  To see where we started off last week, see my first blog post on the subject. To see where we left off last week on the use of lists, see that blog post here.  Today we’ll pick up where our last post left off on the lists you should be using in your business.

The first thing to know is that all lists are not created equally, nor should they be.  Today we’ll go over the four different kinds of lists you’ll encounter, in order of importance, starting with the most important. 

First and foremost is your list of current and active clients segmented and sorted by a myriad of topics.  They can be sorted by SIC code in B2B, the products or services they’ve purchased, they’re buying behavior (do they buy only on sale, or at full price, one time of year, or year round, by brand etc), demographics and psychographics and many others.  Your task as a marketer of your business is to ID and filter the segments that make the most sense in your business,

A distant second to your sorted and segmented in-house list is your in-house list unsorted.  While this certainly is better than advertising to the unwashed masses, it’s certainly not as good as having your list sorted and segmented as we described above. 
 
Third on the list is a response list.  A response list is a mailing list of individuals who have responded previously to direct mail offers, hopefully selling similar/complimentary to your.  You can further segment these lists by the demographics and psychograpics we have discussed in previous emails here.

Finally, there are complied lists of consumers and businesses.  This is basic consumer and business data taken by survey, public records etc.  There can be and is money in lists like these.  You need to be sure you’re getting the right kind of demo and psychographics to match your copy and your offer to them.  

There are few more kinds of lists out there, but those are the one’s we’ll concern ourselves with the most.  So how can you go about getting those lists?  We’ll talk about that a little later in a separate email.

Blog Reader’s Only Special

As we discussed, getting the proper list should be your #1 priority when starting a new direct mail campaign.  You’re in-house list should be your most profitable one.  But what if you’re ready to move to cold prospects?  How should you start?  I’ve teamed up with a list company to make that quick and easy for you.  Just some of the benefits include:

• 95% Average deliverability rate.  Your mail gets delivered and into the right hands each time.
• 92% Delivery guarantee.  Other list companies  only guarantee 90%.  You mail will get delivered, opened and read.
• Updated monthly so you have the most up to date records and information
• 100% Nine digit zip codes

We can now supply all your needs for consumer data including:

• Age, gender, income, marital status & more!Date of Birth
• Interests and Hobbies
• Credit
• New Movers
• New Homeowners
• New Borrowers
• Pre-Movers
• Even Voting party preference
• Plus Dozens more!

We can also supply your business data including:

• SIC codes
• Sales volume
• Employee size
• Phone numbers
• Website information
• Women Owned Indicator
• Square footage
• And dozens more

3D Mail Results is now truly your One-Stop-Shop for everything you need for your next 3D Mailing.  Copywriting, grabbers, lists and fulfillment!  Give me a call at 888-250-1834 and we’ll started on
your next successful 3D Mail campaign!