Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
As you know we started a Marketing Tip segment on affluent marketing and in particular, baby boomers. Last night I saw an ad for a show on CNBC I think you’ll be interested in if attracting more affluent clients in any way is a goal of yours. Tonight, Tom Brokaw Reports: Boomer$! On CNBC at 6 PM local time. They're part of the most significant demographic event in American history... a population explosion that rocked the nation between 1946 and 1964. They remember hula hoops, coonskin caps and have lived through a hurricane of social change. Today, this largest and richest generation in history controls the US Presidency and Congress. Brokaw chronicles the impact of the baby boomer generation on American society, and the upcoming challenges its members face as they approach retirement age. This is an absolute must if boomers are you target demographic. And with all that spending money, why wouldn’t they be!
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.