Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
Marketing to Affluent Customers Today we’re really going to dive into marketing to and attracting more affluent customers to your business. First we need to really understand why we need to work at attracting those clients, and why it’s even more important during these new economic times. First and most simply stated, affluent customers have security. These customers are the least and the last affect by the economy. There is also far less competition and fewer businesses are seeking or reaching the upper crust of spenders. So not only do they have the money to spend, but there are even less people trying to reach them! Sounds like a good place to be! And once you get an affluent client, they are less price sensitive than the average consumer meaning you can simply charge more. Answer these two questions: To make $1 million, would you rather make 1,000 sales of $1,000 or 100 sales of $10,000? How about ten sales of $100,000. Further, is it ten times harder to make a $10,000 sales vs. a $1,000? Of course not! Once you get these big spending clients, you’ll have a built-in advantage over all other competition who try to poach your customers. Because of you increased margins you’ll be able to invest more to keep those clients. Most of your competitors are ruthlessly cheap. They just won’t spend them amount of money require to woo these high earning customers. Not only are they unwilling, they probably don’t have the means! You’ll be able to put and iron-cage around you ideal client and you’ll be in a position to out-spend your competition, a significant advantage to have.
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.