I’ve Been Missing

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Travis,
Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold.
Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com

With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile.
Dr. Chris Bowman
Dental Insiders LLC
Charlotte, NC

Articles

I’ve Been Missing

By Travis Lee
Monday, February 08, 2010

OK, so you probably realized that I haven’t sent out a marketing tip in the past week. Well, I’ve got a good reason for that… My wife, Jen, gave birth to our first child, Carson Allen Lee on January 29, 2010! Needless to say I’m a very proud Papa. OK, I know that’s not marketing related, but I’ll loop around and get back to business, I promise, just stick with me.

Carson was born at 5:12 PM and weighed in at 6 lbs 4 oz. Below are a couple links to view some pictures if you’re interested. They are on Facebook, but open to the ‘public.’ Hey, while you’re there give me a friend request if you’re a member as well!

Carson at the hospital.

Carson at home.

OK, so how does this relate to marketing? My guess is the vast majority of you are solo-entrepreneurs or work for small business you either own, or you’re in charge of the marketing. If that’s the case, big, expensive brand-building marketing is probably not the way to go with your marketing money. In fact if you read my tips weekly, you probably know
I’m completely against it.

However, you can and should build a brand, and that brand should be YOU! While you need huge ad budgets and years of “Madison Avenue” style marketing to build a brand like “The Golden Arches” or a “Swoosh,” you can easily build a brand around you, that’s much quicker and inexpensive than the way large, dumb companies do it.

You’ll notice that I let you into my world, both personally and professionally in these tips, my monthly print newsletters, and most of the direct mail I do. All of it has some sort of personal touch to it that makes me “more human” and not just a company.

I challenge you to let your clients into your world. Give your company your personality. The sooner they see you as a real person, or better yet, a friend, and NOT a company, your sales will sky-rocket!

Marketing Tip Readers Only Special

Would I be a good direct response marketer if I didn’t capitalize on something like the birth of my first child! Heck no! So, no through March 11 (My wife’s birthday), you can get 6.4% off (For Carson’s weight at birth, 6 lbs. 4 oz.) on any order you place online or over the phone.

When you check out online, enter Carson into the promo code at checkout. Or just tell me Carson when you call in. It’s that Simple.

Riches in Niches
	By Travis Lee Wednesday, September 01, 2010 We wrapped up last week with a few thoughts on branding, and specifically the way small business owners should think about branding (hint: it’s NOT like big, nameless, faceless corporations). More..

Branding You
	By Travis Lee Monday, August 30, 2010 Last week we started a discussion on a topic I normally don’t talk too much about, branding. But there are ways to use branding effectively while still adhering to our direct response marketing rules. More..

Not the golden arches
	By Travis Lee Thursday, August 26, 2010 Last we started on a topic that I’m sure surprised a few of you. We talked about branding. No, not like golden arches, or swooshes, but in ways most small businesses can actually accomplish it. To review, see the blog post. More..

Branding?
	By Travis Lee Wednesday, August 18, 2010 Earlier in the week we wrapping up our series on the 7 most powerful words and phrases you can use in your marketing. See all 7 at the blog posts below. More..

3D Mail Inner Circle
	By Travis Lee Tuesday, August 10, 2010 Let’s face it, busting through the clutter and getting your marketing piece opened, let alone read, is tougher than ever... but you’re reading this right? When you learn the secrets of using 3D Mail your marketing results will explode. More..