Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
We’re going to wrap up our nearly two week long discussion on deadlines and offers. Who knew there could be so much! To see the previous post and to catch up on all of my tips, check out the previous blog post. With offers, it’s almost always better to give them an ‘either or’ option instead of only one. For example, you may have a basic and deluxe version, Gold or Silver editions, etc. These will almost always out-perform a simple yes/no option. Here’s an advanced tip. When 65% or more of your clients start taking the deluxe option over the basic, add a “Best” option. You’ll want to keep the other two, but it’s been my experience that 10-20% will start taking the “Best” option when you present it. Finally, with deadlines, multiple deadlines are very effective and work well with long deadlines. For instance, you could use something like:
This offer expires in two weeks, but if you respond in the next two weeks you’ll get and additional FREE gift.
The power of taking something away over time is a very strong way to get people to act sooner rather than later.
Last week we started talking about ‘riches in niches - and subcultures.’ I told you that when you do target specific niches, you’ll have a distinct marketing advantage,
We wrapped up last week with a few thoughts on branding, and specifically the way small business owners should think about branding (hint: it’s NOT like big, nameless, faceless corporations).
Last week we started a discussion on a topic I normally don’t talk too much about, branding. But there are ways to use branding effectively while still adhering to our direct response marketing rules.
Last we started on a topic that I’m sure surprised a few of you. We talked about branding. No, not like golden arches, or swooshes, but in ways most small businesses can actually accomplish it. To review, see the blog post.
Earlier in the week we wrapping up our series on the 7 most powerful words and phrases you can use in your marketing. See all 7 at the blog posts below.