We’re continuing our segment on the 7 ad essentials you must include in your marketing.  Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing.  To review, visit the blog.

We’re continuing our segment on 7 ad essentials you must include in your marketing.  Last week we talked about your basic business info, maps and directions and offers. 

I hope you had a fun and safe 4th of July celebration over the weekend.  I certainly did, even if it did rain a little (only in Seattle!).  So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.

We’re going to briefly going to talk about one of my favorite topics and strategies in marketing.  In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.

I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle.  So far we talk about the markets you choose and the message (what you say).  You can click on those links to review at my blog. 

Last week we started our discussion on “Message to Market Match” and I introduced you to Dan Kennedy’s famous marketing triangle.  Last week we had a great discussion on the Market (who) side of the triangle.

Last week we started our discussion on “Message to Market Match” and I introduced you to Dan Kennedy’s famous marketing triangle.  We briefly touch on the Media portion.

Message to Market Match means you’re matching what you’re selling, the media you’re selling it through, and the words you write to very precise and targeted prospects

So last week I left you with the basics on getting commercially available lists for your business.  As usual I posted that last conversation on my blog below.

Earlier in the week we discussed the lists you should be using in your business.  If you missed that discussion or want to review, go see the blog post below to see where we've been.